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Today the Browns unveiled their new logos and colors. Here’s the official site.
As you can see they official orange color has been darkened and deepened. The helmet doesn’t seem to have been changed at all except that the facemask is dark instead of white ( a hint about the changes yet to come in the uniforms), and the tough ugly mutt that was the icon of the Dawg Pound has been replaced with Scrappy Doo.
Here you can see the differences between the old orange and the new orange.
Overall in my personal opinion this is a lot of fanfare for a minute change, one that is just big enough so that everyone will have to buy new jerseys or look old and faded. I really do like the new font they’ve chosen, called geogrotesque. The name of the font is a heck of a lot tougher than the new Dawg Pound puppy. Look at the old dog; if that thing were loose on the street you’d run from it. The new one looks like it’s the kind of puppy that would attack your shoelaces. Girls would tell you how cute it is and baby talk to it. “D’awww, who’s a good puppy? Who’s a cuddly wuddly wittle tough guy?”
How do you like the new Logo/colors? (Choose one answer from each pair)
- I Like the NEW helmet logo (17%, 2 Votes)
- I prefer the OLD helmet logo (17%, 2 Votes)
- I like the NEW orange color (33%, 4 Votes)
- I prefer the OLD orange color (0%, 0 Votes)
- I like the NEW Dawg Pound icon (8%, 1 Votes)
- I prefer the OLD Dawg Pound Icon (25%, 3 Votes)
Total Voters: 4
Loading ...Team President Alec Scheiner also shed some light on the uniform changes we can expect. It’s worth noting as you read his quotes that he seems to see two ways to go: traditional or ‘forward’. It seems that his definition of ‘forward’ on uniforms is the Nike/Madden/ridiculous version, so it’s a sliding scale that goes from traditional on one end to forward on the other.
“Once again, what’s important is we push ourselves forward, match the energy and forward-thinking of the city, but link to our tradition and respect our tradition which is an incredible tradition.’
“I do think we’ll move the uniform farther ahead than the logo,” he said. “We were very respectful of the logo, and I think our fans have given us permission to move forward quicker with our uniforms.’
“We’re always trying to strike the balance (between moving forward and tradition),” he said. “I feel like with the Nike and the NFL and the people in our building, we’ve done a really good job with that. Even though it will be more radical in the mark evolution, we’re still kind of keeping the things our fans care about.’Based on that IMO it sounds like the new uni’s will be 30% tradition and 70% ‘forward’. Can’t tell you how glad I am that Nike seems to be running the show. /sarcasm
I want his job. Get paid a ton of money for doing absolutely nothing. Pointless changes were made. The new dawn logo looks like a harmless puppy. We should call ourselves the Syracuse Puppy Petters.
Freedom!!!
I don’t think this would be such a big deal (aka small changes to the helmet) if it weren’t for the publicity it got. Let’s see what happens to the uniforms.
I didn’t really want anything to change, so for the helmet to change to a darker orange and a brown face mask…that’s a win.
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